EB Performance to Sell its Popular PB & Whey Protein Bites in four Whole Foods Stores

EB Performance to Sell its Popular PB & Whey Protein Bites(TM) in four Whole Foods Stores® in South Florida;
All-Natural Peanut Butter Bars Are Healthy, Great-Tasting Snack Throughout the Day

DEERFIELD BEACH, Fla. — EB Performance today announced that its PB & Whey Protein Bites(TM) are currently being sold in four popular Whole Foods Market Enhanced Coverage LinkingWhole Foods Market ®stores across South Florida including the Boca Raton, Aventura, Coral Gables and Palm Beach Gardens locations. This marks EB Performance’s entry into a major, national retail chain.

“This is an exciting step in the evolution of the EB Performance brand. Whole Foods Market  sets the industry standard for selling all-natural, high-quality food and their standard fits well within EB’s mission of providing better-tasting, healthier options with the highest-quality ingredients for health-conscious consumers,” said Dr. Nathan Feldman, co-founder of EB Performance.

Each PB & Whey Protein bar is all-natural, preservative-free, gluten-free, and made with organic peanut butter and sweetened with organic agave syrup.Each bar is fortified with 10 grams of protein and B Vitamins.

“We hope this is the beginning of a long and mutually beneficial relationship with Whole Foods and that its customers embrace EB as part of their healthy lifestyle,” said Dan Schapiro, co-founder of EB Performance.

In addition to PB & Whey Protein Bites, EB Performance manufactures Dynabites, the first bite-size, protein cookies. Dynabites are preservative-free, sweetened with organic agave syrup, and are packed with 15 grams of whey protein, while delivering a delicious cookie flavor to satisfy any sweet tooth.

EB also has a deep development pipeline of innovative products including its all-natural, whey protein beverages that will soon be released. “We’re especially excited and proud of how they’ve come out. There is nothing quite like them in the marketplace in terms of taste, quality of ingredients and nutritional value,” said Mr. Schapiro.

Whey protein is considered the highest quality form of protein and contains essential amino acids that the body requires for good health. In addition, it offers excellent digestibility and research has shown its ability to support satiety.

About EB Performance
Founded in 2004, EB Performance LLC develops, manufactures and distributes great-tasting, healthy protein food and beverage products to retailers and individual consumers nationwide. In addition, the company’s products are used by leading collegiate and professional sports teams across the country. Developed by two friends in the back kitchen of a local grocery store, EB Performance was born out of the frustration of trying to find protein snacks that provided a balance of great taste, healthy ingredients and functionality for active lifestyles. EB Performance is committed to creating and delivering a variety of nutritional and flavorful products for today’s busy and discerning consumers. For more information, please visit www.ebperformance.com .

CONTACT: EB Performance LLC, Deerfield Beach
Nathan Feldman or Dan Schapiro, 954-725-8393
nfeldman@ebperformance.com / dschapiro@ebperformance.com