365 Organic: Honey Roasted Cranberry Delight Bar

When we first saw this bar, it looked to us like 365 Organic (aka the Whole Foods Market store brand) was trying to create their own interpretation of a kind bar. Well, looks can be deceiving. This USDA Organic certified bar is made of only five ingredients (peanuts, honey, dried cranberries, raisins, and dried apricots) and, as a result, delivers a very straightforward and enjoyable flavor. The bar tastes rather sweet and is sticky to the touch, so it’s good that it comes in a rather small 1.4 ounce portion. Still, if you’re in the mood for a snack, it’s certainly a decent alternative to the puffed rice and soy style bars that many other manufacturers are cranking out. On the other hand, there’s not a lot of substance or nutritional benefits from this bar, with Vitamin A (2%), iron (4%), protein (5g), and fiber (2g) being on the lower end of the spectrum. Packaging definitely has a no-frills feeling to it, with a clear wrapper and a stuck on label that manages to cram the product’s logo and name into the same space as the nutrition and ingredients panels. Ultimately, this is one of those bars that is only going to sell based on having a low price – it certainly can’t compete with the flashier and more appealing brands that are lining the shelves next to it.

Rating: 2.5 of 5 stars