Elevate Me!: Chocolate Acai Berry Brownie

October 5, 2009 by admin

Like the other varieties of Elevate Me, this bar is also billed as “The world’s simplest protein & fruit energy bar.” There’s a pretty heavy date and raisin flavor to the base, while added almonds, cranberries, cocoa, whey protein isolate, and acai powder round out the rest of the bar’s flavor and also add nutrients. It’s balanced and easy to eat, although the dry and sticky consistency is something that takes some getting used to. Plus, we bet that some consumers will expect more chocolate flavor when they see the word “brownie” on the label. Nutritionally, this bar is quite good, with 16g of protein,4g of fat, 5g of fiber, iron and calcium being the highlights. On the outside, the label is really busy, making this the biggest area for improvement. Really, the name “Elevate Me!” isn’t all that great, while we love their tagline (“The world’s simplest protein & fruit energy bar”) and it would be great if that somehow tied into the name. Otherwise, it’s just an okay looking design — one that could easily be passed over when panning shelves full of bars in a retail store. Overall, enjoyable and satisfying, but the bar needs some marketing help.