Odwalla: Chocolate Chip Peanut

While the name “Chocolate Chip Peanut” did a good job of whetting our appetite, we were somewhat letdown by what’s inside this wrapper. There’s neither a lot of peanuts or chocolate chips, but instead you’ve got more of a “peanut butter crunch” thing going on, with a heavy note of peanut butter, followed by some oats and small bits of peanuts. Chocolate is in there, but not to the extent that it deserves to get full billing as part of the flavor name. Oddly enough, this product is also one that has extra protein compared to the other Odwalla bars, although it still comes in at only 7g per bar. In addition to protein, the bar has a fair amount of potassium, fiber, vitamins and minerals on 230 calories and 8g of fat. Like the rest of the Odwalla Bar line, this one’s biggest problem is its wrapper, which is littered text. There’s absolutely no way that any consumer is going to pick up and read more than a quarter of what’s on this wrapper. Our suggestion – get rid of it and stick with the important stuff. That would create room for graphic elements that actually make the bar look appetizing and help sell the bar. Overall, this bar needs work in both flavor and packaging.

Rating: 2.5 of 5 stars