Pure Fit: Peanut Butter Crunch

November 30, 2009 by admin

As far as protein bars go, this one is extremely well done. Let’s start with the flavor of the bar, with is rich with peanut butter flavor making for a very pleasant and enjoyable experience. There’s some slight crunch to the bar, but not too much, and the product doesn’t really have any noticeable protein flavor. However, it’s a bit pasty and dry in finish, so having something to drink nearby is definitely a good idea. From an ingredients standpoint, it’s nice to see a nutrition panel with ingredients that are almost all familiar, with soy protein, peanut butter, soynuts, agave, soy crisp, peanuts, and soy flour making up the majority of the bar. Having 18g of protein, and being gluten free are definite pluses, as is the bar’s low glycemic index. On the packaging front, we think that the bar has tried too hard to look like a supplement product, thus failing to promote its all natural approach. That seems like a big mistake, especially since supplement aisle bars that are loaded with artificial ingredients are a dime a dozen. Why not toot your own horn and stand out? Overall, we love the flavor and love the point of differentiation, but we think the bar needs better packaging.

Rating: 3.5 of 5 stars