Think Thin: White Chocolate Chip

January 21, 2010 by admin

Think Products’ Think Thin bar is a pretty standard protein bar that comes in a friendly – if boring – wrapper. On the taste front, the bar’s white chocolate coating fails to distract from the core flavor of whey and soy protein. It also suffers from a uniform, mushy texture. On the outside, the bar shoots for mainstream appeal with a pale-green label featuring a photo of white chocolate chunks. Unfortunately, the chunks are difficult to see due to the lack of contrast. The label lists the product’s name in a subdued font, along with a boast calling it a “high protein bar for an active lifestyle.” That’s a fair claim considering its 20 g of protein and total absence of sugar. The bar also boasts notable doses of a suite of vitamins and minerals, including copper, folate and calcium. Overall, Think Thin White Chocolate Chip is a solid nutritional choice, though its labeling, texture and flavor could be improved.