Clif Bar: Crunchy Peanut Butter

Great crunch and chew – no mouth-tiring work. A bit acidic, possibly from brown rice syrup, but with nice chunks of peanut butter. While the peanut bits provide some crunch, the bar could use a few more and the calorie cost would likely be offset by a potential reduction in sugar content. Nevertheless, the classic Clif wrapper and overall utility of this bar, which basically comes out like a protein-dense peanut butter cookie, mean that this product, one of the earliest of the Clif Bar offerings, is still one of its best ones.

Total Calories: 250
Fat: 6 g
Protein: 11 g
Fiber: 5 g

Rating: 4 of 5 stars

NRG BAR: Pumpkin Ginger

Pumpkin Ginger was the first flavor of NRG BAR’s lineup that we sampled. The consistency of this wheat free bar is dense, but somewhat dry, with a slightly floury finish. It’s sweetened with brown rice syrup, which, along with the other wet ingredients (fig paste and date paste) , helps bind the bar. The ginger flavor is the best part of the bar, with a flavor that’s almost like eating a ginger snap cookie. The pumpkin is definitely a secondary flavor, but it provides a nice earthy backdrop to the bar. At the same time, there’s a very mellow note of what tastes like the fig and date, but most consumers will likely miss these entirely. In our opinion, that’s not a bad thing as there are tons of other bars that are loaded with figs and dates. The addition of hulled flaxseed gives the bar a light crunch – and some added health benefits. And finally, there’s a slight aftertaste from the ginger, which, if you’re a ginger fan, won’t be a bad thing. All in all, it’s a very pleasant experience, although we’d certainly like it more if it were slightly less dense. Nutritionally, this 250 calorie bar has 4.5 grams of fat, 6g of protein, 5g of fiber, calcium, and iron. Packaging is appealing and attractive, with a very clean looking package that has minimal text on the front of the wrapper. The logo is unique and eye catching, which should help make the NRG BAR brand a memorable one with consumers. Overall, we think that NRG BAR has conceptually hit the nail on the head with their Pumpkin Ginger bar and, with a little refinement, could be on the path to making something great.

Rating: 4 of 5 stars

Clif Bar: Banana Nut Bread

While it certainly has a lot more chew to it than real banana bread, Clif has done a great job of creating a flavor that’s an accurate interpretation of the original. There’s a pretty good banana flavor to the mixture, thanks to the use of dried bananas, while the base is the same organic oat and soy crisp base that you’ll find in the rest of this line of Clif Bars. It’s got a fair amount of chew to it, with some light crunch to the finish, which is also aided by some walnut flavor. Nutritionally, this bar has 9g of protein, 240 calories, 250mg of potassium, 4g of fiber, and loads of vitamins and minerals. That being said, it functions as both a nice snack alternative or a light meal. Packaging follows the same template as the rest of the Clif line, with a caramel colored strip along the bottom for the flavor name. It’s honestly somewhat hard to get excited about Clif’s packaging at this point, but since it’s so ubiquitous with the energy bar category, it definitely gives us a certain feeling of comfort when we see it. Overall, it’s not an overly innovative flavor, but it’s a well executed one and, therefore, a bar that we’d have no problem picking up again.

Rating: 4 of 5 stars

Luna Protein: Cookie Dough

Luna Protein Cookie Dough proves to be a disappointment from a company that otherwise produces good bars. The flavor sounds intriguing and enjoyable – who doesn’t like cookie dough? – but the result falls short of its potential. The taste of the chocolate coating overpowers the hint of cookie dough – reminiscent of that found in ice cream – that emerges only in the finish. Textually, the bar is a mostly-uniform, chewy mush with an occasional crunch from chocolate chips in the filling. It also leaves a syrupy feeling and aftertaste in the mouth. Nutritionally, this is a lighter bar, weighing in at 180 calories. It boasts a smattering of vitamins and minerals at moderate levels, topping out at 30 percent of your daily suggested intake, but it comes up light on the protein front, especially for a product with “protein” in its name. While 12 grams might be significant for someone with an inactive lifestyle, that’s a small dose for most consumers who will reach for a protein product. Overall, Luna Protein Cookie Dough disappoints, missing the mark on flavor and coming up short on protein.

Rating: 2.5 of 5 stars

Luna Protein: Chocolate Cherry Almond

Luna Protein Chocolate Cherry Almond lives up to its name on taste. Light and subtle – if a bit bland – the three named flavors blend such that none overpowers the others while successfully masking the bar’s soy and whey protein. The bar feels mostly chewy, with a pervasive, mild crunch and occasional dried cherries that offer both a textural surprise and a burst of flavor. At 180 calories, this bar falls on the lighter end of the spectrum, but that’s intentional. The packaging calls the bar an “indulgent satisfaction – under 200 calories,” while also boasting its nutrient load. The bar delivers a smattering of vitamins and minerals at moderate levels, topping out at 30 percent of your daily suggested intake. However, for putting “protein” in the name, this bar is light on that particular nutrient. While 12 grams might be fine for the typical office worker, that’s a small dose for most consumers who will reach for a protein product. Overall, Luna Protein Chocolate Cherry Almond is a well-rounded bar that comes up a little short in the protein department.

Rating: 3.5 of 5 stars

Supreme Protein: Rocky Road Brownie

Supreme Protein Rocky Road Brownie looks, feels and tastes like a candy bar. With a layer of marshmallow over a layer of brownie, all wrapped in a mixture of chocolate and peanuts, you’d be forgiven for confusing this bar with a high-sugar, high calorie indulgence. Instead, it offers 15 grams of protein with just 210 calories and 3 grams of sugar, owing its sweetness to the use of sugar alcohols (which are not readily absorbed by the body). It also boasts an interesting, chewy/crunchy consistency. If it can be criticized for anything, it’s the vitamin panel. The Supreme Protein Rocky Road Brownie bar offers only small doses of your daily vitamins, topping out at 25 percent of vitamin E. But, if you’re just looking for a low-sugar protein bar that doesn’t taste like chalk, you’re not going to do much better than this.

Rating: 4.5

Myoplex Lite: Peanut Caramel Crisp

With a label boasting 15 grams of “high quality protein” and bearing the Myoplex brand name, the promise of this bar is clear. A protein blend (both soy and whey) stands at the top of the ingredient list and that’s reflected in the taste. While its layer of crushed peanuts and caramel over chocolate creates an interesting texture – a mixture of crunchy and chewy – the peanut and chocolate accents only create a distraction from the cardboard undertone common to the protein bar category. The real test, though, is the nutrition panel. The bar’s 15 grams of protein is less than others in the category, but it also weighs in at a scant 190 calories – making it more of a pre-workout snack than a meal replacement. Where the bar really shines is on its nutrient content. It boasts 50 percent the USDA’s daily suggested intake of a suite of vitamins, including A, C, and E. It’s also a significant source of calcium, magnesium and zinc. Overall, the Myoplex Lite bar offers a good source of quick nutrition, even if it’s not the tastiest option on the shelf.

Rating: 3.5 of 5 stars

Luna: Caramel Nut Brownie

Luna’s Caramel Nut Brownie bar is an especially good one, both in terms of the nutrition content and the bar’s flavor. It’s definitely one of the more indulgent bars that we’ve seen from Clif’s Luna Bar lineup, with a sweet chocolate flavored soy, rice, and oat base (70% organic). From there, they’ve drizzled chocolate and caramel on the top of the bar, while the bottom also has a decadent chocolate coating. As a result, the bar is chewy but has some slight crunch and it’s sticky to the touch — so you might want to eat it directly from the wrapper. Nutritionally, this 180 calorie bar has 8g of protein, 1g of fiber, and loads of vitamins and minerals. Also notable is their promotion of the bar’s “Low Glycemic” index, thanks to the use of brown rice syrup as the bar’s sweetener. So, if you’re looking for a snack that’s more than just empty calories, this is a great choice. On the outside, the new Luna bar look is great, with clean illustrations that give the bar a look that should fit well with the yoga crowd that this bar is meant for. Definitely one of the better Luna Bars that we’ve sampled.

Rating: 4 of 5 stars

NoNuttin’ Granola Bar: Double Chocolate Chunk

For a bar that’s named “NoNuttin,” this bar sure has a lot of flavor. Using a gluten free and nut free granola base, it has a pleasant oat and crisp rice flavor with a slight crunch to the finish. Otherwise, the bar is soft and slightly chewy There’s also a pretty heavy note of dark chocolate, which gives the bar a slightly indulgent – and very satisfying – flavor. We love the very lightly processed feeling to the bar, which is a testament to the product’s simple list of ingredients. What’s also nice is the bar’s relatively low amount of calories (130), making this a great choice as a light snack or supplement to a meal. There’s not a whole lot in this bar in the way of nutrition, with 2g of fiber, 2g of protein, 2% calcium, and 6% iron Packaging is decent, although the logo is somewhat hard to read and the placement of the flavor name requires your eye to search a bit. Prime placement of the product’s nut and gluten free recipe is smart and opportunistic. Overall, we really love what’s inside the wrapper, but the design needs a bit of work.

Rating: 4 of 5 stars

Clif Bar: Chocolate Chip Peanut Crunch

While there’s not a ton of crunch to the bar, there’s a nice dose of peanut butter flavor to this bar. The addition of peanut butter also adds a fair amount of chew to the bar, while oats, soy crisps, and a touch of chocolate chips give the bar some crunch on the way out. We can’t help but feel as though there should be more to the chocolate flavor – it’s really muted in its current form. So really, this bar is like a more chewy version of your typical Clif Bar. That’s not a bad thing, but more a question of preference. In terms of substance and nutrition, this bar has 260 calories, 6g of fat, 11g of protein, 5g of fiber, and a bevy of vitamins and minerals. Plus, it does a nice job of satisfying hunger and a sweet tooth craving all in one shot. On the outside, it looks just like every other Clif Bar wrapper, which, in our opinion, could use a few more visual differences than just a color change in the mountain graphic. Overall, another solid bar from Clif – but not one that’s going to get anyone overly excited.

Rating: 4 of 5 stars

Kashi Golean Roll: Oatmeal Walnut

Kashi’s “GoLean Roll” line is an interesting one and their Oatmeal Walnut flavor is definitely one of the better flavors. This bar is very chewy, almost to the point of being difficult to eat (it will give your jaw a workout), and there’s a slight amount of crunch to it from the puffed rice coating. The center of the bar has a pretty decent “oatmeal” flavor, although it was hard to distinguish anything that really tasted like walnut. Ultimately, our biggest issue with this bar is how processed it tastes (and looks). The same can be said for the long ingredients list, which, despite being “all natural,” will require a food science degree to decipher. Nutritionally, the bar has 12g of protein, 6g of fiber, and 190 calories. It claims to be developed for an “optimized glycemic response” (slow release carbs to balance blood sugar and protein/fiber to help you keep satisfied). On that front, the bar seems to work as advertised – it definitely satisfied our hunger. Packaging is good and takes advantage of the popular Kashi brand, but we can’t help but feel like the concept of a “roll” is somewhat unappetizing. Overall, a decent bar, but we’d like it more if it were easier to chew.

Rating: 3.5 of 5 stars

Vega Whole Food Energy Bar: Berry Flavor

Like the other Vega Whole Food Energy bars, this one is made from “raw, alkaline, plant based superfoods.” You’ll find dates, hemp protein, almond butter, agave nectar, sprouted whole flax seeds, cranberries, raisins, almonds, sesame seeds, organic sprouted mung beans, organic wheat grass, and a few other ingredients for flavoring. It’s a soft but chewy bar, with a slightly dry texture, especially at the finish. Flavor is really enjoyable, with notes of the fruit and nuts throughout. There’s also a slightly earthy note of flavor to the bar, which is likely from the wheatgrass, mung, and flax. Nutritionally, the bar is a winner, with 10g of raw protein, 250mg of potassium, 6g of fiber, omega 3 and 6, vitamins, and minerals on top of 240 calories. The bar is great as for snacking before a workout – or to help supplement a meal with something that’s sweet but nutritious. Packaging is probably the only area that we’d like to see some improvement, with a look that feels technical rather than inviting. To a degree, the label made us expect a bar that didn’t taste good, which is fortunately not the case. Overall, it’s a very enjoyable product, but kicking up the packaging a bit would definitely help.

Rating: 4 of 5 stars

Honey Stinger: Chocolate Coated Peanut Butta Pro

This is one of those bars that really “tastes too good to be true” (Or, in bar terms, it tastes too good to be good for you). The flavor of this bar is just plain awesome, with a candy bar like flavor that is extremely palatable and has no protein flavor. The lack of protein flavor is impressive, especially considering that the bar has 20g of protein. The soft but chewy peanut butter flavored base is coated with chocolate, resulting in a very indulgent flavor. Ingredients are pretty straightforward as well, with honey, milk chocolate, peanut butter, whey protein isolate, and vitamins & minerals giving the bar its flavor and nutrition. Packaging is wholesome, but has energy, with the aggressive looking Honey Stinger logo providing a nice splash of personality. It’s a 2.85 ounce bar that’s fully wrapped, which is fine by us since the label is very attractive. Overall, this is a really great product that deserves its place in our “Hall of Fame.”

Rating: 5 of 5 stars

Clif Bar: Chocolate Almond Fudge

As far as Clif Bar products go, this is definitely one of the more indulgent tasting bars that we’ve sampled. It uses a base of organic oats and soy, which have been nicely paired with a strong dose of chocolate / cocoa flavor and a small dose of nuts to provide some crunch. Like most other Clif Bars, this product has a soft, but very chewy consistency, which helps give this product a feeling of substance. There’s a lot of stuff in this bar, including rolled oats, soy crisps, roasted soybeans, chocolate chips, nuts, and loads of added vitamins and minerals. The result is something that tastes great and has a lot of nutrition to it, including 10g of protein, 5g of fiber, and vitamins A,C,E,B1,B2,B3, and B6, just to name a few. On the exterior, the label is classic Cliff Bar, which makes it instantly recognizable. However, the use of the color red as the accent color isn’t what one would naturally choose for a bar called Chocolate Almond Fudge (maybe something dark or brown?). Overall, a very enjoyable and energizing bar.

Rating: 4.5 of 5 stars

Clif Bar: Blueberry Crisp

Made with organic oats and soybeans, Clif’s Blueberry Crisp bar has a pleasant tasting base that’s very chewy with a slightly crispy finish. There’s a fair amount of flavor to this bar, with the oats and blueberries providing the majority of the flavor, while an earthy note added flax seed and oat bran. It’s a relatively sweet bar, but not too sweet to the point where you can’t consume it during physical activity. Functionally, this bar definitely has some sustenance to it, with 240 calories, 5g of fiber, 9g of protein, and loads of vitamins and minerals. It’s just the right portion for a quick pick me up – or even to replace a light meal. Packaging has a “crunchy” vibe to it, complete with brown toned colors and an image of a mountain climber. It’s appealing and credible, especially given the equity that exists in the Clif Bar brand name. Overall, a very enjoyable product.

Rating: 4 of 5 stars

Honey Stinger: Rocket Chocolate

Featuring a dry but chewy consistency that’s loaded with chocolate, the Rocket Chocolate flavor of Honey Stinger is a very enjoyable product. Like the other Honey Stinger products, the base is made with soy crisps and rolled oats, which add nutritional value and substance to the bar. Its flavored with chocolate chips, cooa,,and, of course, the “honey stinger” blend (honey, sea salt, water), before finally being coated with ground almonds. The flavor of the bar is spot on, with just the right amount of chocolate, crunch, sweet and salt. Nutritionally, the bar has 190 calories, 4.5g of fat, 2g of fiber, 10g of protein, and it’s loaded with vitamins and minerals. On the outside, they’ve given the product and aggressive, but wholesome theme that’s a nice alternative to the artificially formulated bars on the supplement aisle. Overall, a really enjoyable tasting and looking product that’s definitely got some substance to it.

Rating: 4 of 5 stars

Elevate Me!: Espresso Cocoa Crunch

Billed as “The world’s simplest protein & fruit energy bar”, the flavor of this bar certainly lives up to this intention. Blending whey protein isolate, dates, organic raisins, apples, almonds, cranberries, cocoa, and coffee beans, the product has a very “raw” and homemade flavor to it. It has a dry but chewy consistency, with pleasant notes of dried fruit and nuts, followed by decent note of cocoa and a hint of coffee to the finish. All in all, it’s a very pleasant and satisfying bar to eat. Nutritionally, this bar has 230 calories, 6g of fiber, and 16g of protein, which is certainly enough substance for us. That leaves us with the packaging, which is the largest area for improvement. Specifically, there’s something that’s unappealing about the design, especially compared to the better designs of other players in the category. We’d probably say the same for the name, which sounds like something that’s more appropriate for a supplement product. Overall, very enjoyable flavor and nutrition, but needs work on the packaging.

Rating: 4 of 5 stars

Clif Bar Builders: Lemon

The latest addition to Clif’s “Builders” lineup is a lemon variety, which has a flavor that’s very reminiscent of Clif’s Lemon Zest Luna Bar. Regardless, it’s a pretty enjoyable bar that has a chewy base of crisped rice. On top of that, they’ve given the bar a lemon glaze, which adds a touch of indulgence to the bar. It’s 2.4 ounces in size and has 20g of protein to it, which is extremely good considering the bar’s generally pleasing taste. The only bump in the road is the finish, which is slightly bitter before finishing off with an aftertaste. Label design is clean and appealing, with something that fits well with the rest of the Clif Builders lineup. Overall, it’s good, especially if you are looking for a lot of protein, but we’d love it more if the finish were a bit more smooth.

Rating: 3.5 of 5 stars

Go Raw: Real Live Flax Bar

Made with sprouted organic flax seeds, organic apricot, organic raisin, organic date, and organic lime juice, this bar is a tour de force of the organic and raw way of life. The bar itself eats like something that’s on par with “fruit leather”, those chewy pressed fruit snacks that most of us had as kids. However, that’s where the similarities end, for this is a far superior product in just about every aspect. Flavor comes in the form of dried fruit, which is a mixture of apricot, raisin, and date flavors, and the sprouted flax seed. It has noticeably earthy flavor to it, which is to be expected given the use of flax. Nutritionally, this vegan, non-GMO, USDA Organic bar has a nice hit of protein, fiber, and omega-3, plus the benefits of eating raw and unprocessed food. Packaging is busy, but effective, with an extremely text heavy design that works for some strange reason. However, we do think that calling attention to the fact that it’s made in a solar powered production facility might be a marketable benefit. Overall, a stellar bar – definitely one to try.

Rating: 4.5 of 5 stars

Calories: 164
Fat: 7g
Fiber: 7g
Protein: 5g

WildBar: Mountain Mint

Made with raw cacao and wild blue green algae, this gluten free, vegan, and USDA Organic bar is designed to be the “ultimate meal in a bar.” The bar, which is dark in color and has a dry but chewy consistency to it, has a lot of flavor to it, including cacao, mint, and macadamia nuts. Unfortunately, these flavors aren’t balanced well, resulting in a harsh, almost off putting, mint flavor that leaves a bad taste in your mouth (and a lingering aftertaste). Conceptually, we think it’s a good one, and some refinement to the recipe might make this a better tasting product. Otherwise, this bar is likely going to appeal to someone who’s really hell bent on adding blue algae (Crystal Manna and Blue Manna) to their diet. On the packaging front, this product’s wrapper design made us expect something very different than what was inside it. Specifically, the bright colors and emphasis on the mint leaf seemed to be somewhat of a head scratcher, while there are no visual aides to call out the other ingredients in the bar. That seems like a big mistake, especially since mint isn’t something that’s likely to whet the palate of too many bar shoppers. Overall, this bar needs work, both in packaging and flavor.

Rating: 2.5 of 5 stars

Calories: 185
Fat: 2g
Fiber: 14g
Protein: 5.5g
Vitamins: Vitamin B5: 9%, Vitamin D 3%, Vitamin E 8%, Magnesium: 2.5g, Copper 26%, Zinc 12%, Selenium 16%, Molybdenum 37%, Phosphorous 60%

ProBar: Art’s Original Blend

Art’s Original Blend is named after Art Eggersten, the founder of ProBar. It’s a soft and chewy bar that basically tastes like a trail mix bar, delivering a soft base of oats that is accented with peanut butter, nuts, seeds, raisins, dried fruit, dates, and chocolate chips. But, unlike other trail mixes that we’ve tried, this one has just the right amount of savory and sweet. Plus, it’s loaded with nutrition, including 9g of protein, 6g of fiber, calcium, iron, and Omega 3 and 6. Like other ProBar varieties, this bar is definitely something that is substantial enough to be a meal replacement product. It seems like the perfect product for the person who is on the go or for those occasions (like a long car trip) where you can’t necessarily get something healthy to eat. Packaging is bright and colorful, but we’re not sure that it’s an accurate portrayal of what’s inside the wrapper. Specifically, it seems to emphasize the fruits that are in the bar, which might lead one to believe that this is some sort of fruit bar rather than the trail mix product that it really is. Nit picking aside, this is one of those products that we’d reach for again and again — a true classic.

Rating: 5 of 5 stars

Think: Thin “Bites” White Chocolate Flavored Raspberry

From a marketing point of view, this is a pretty clever line of bars for Think. There are actually two portions in each wrapper, with 75 calories per portion. They’ve clearly labeled it for the purposes of diet programs, such as Weight Watchers, and hope to get some buzz from those programs. Inside the wrapper, the flavor of the bar is certainly edible, with the pairing of white chocolate and raspberry. The white chocolate provides the coating to this chewy bar, while a soy, rice, and peanut butter center is filled with a touch of raspberry. Packaging is clean and functional, with the calories and note about portions listed clearly on the front of the wrapper. Images of white chocolate and raspberries provide a nice accent, although the white chocolate blends in with the beige color of the background. Overall, we like the clever approach and the bar is definitely an above average entry.

Rating: 3.5 of 5 stars

Bobo’s Oat Bars: Original

The “Original” Bobo’s Oat Bar flavor is a soft and chewy bar that delivers a homemade, rolled oat flavor. It’s lightly sweetened with brown rice syrup, which also helps on the energy front, and the bar has a modest 180 calories and 6g of fat. The chewy consistency is pleasing to eat, although the bar is somewhat crumbly as the bar has minimal ingredients that bind it all together. This makes eating it on the go somewhat difficult as crumbs will certainly fall. Packaging is clean and attractive, with that homegrown look that we’ve come to love. Worth a try, but honestly, Bobo’s flavored bars are much more enjoyable.

Rating: 3.5 of 5 stars

Raw Revolution: Cashew & Agave Nectar

If you’re like us and you subscribe to the belief that raw food is better for you than processed food, then this is a bar that’s worth checking out. Made with only a handful of ingredients (cashew, date, agave nectar, almond, sprouted flax seed), this bar delivers “raw” flavor that’s pleasant and satisfying to eat. The flavor starts out with a light (compared to other bars) date flavor that’s followed with notes of almond and cashew. Bear in mind, the taste of raw nuts is different than that of roasted, so this will likely taste somewhat different than you are expecting. The bar is, as the name suggests, sweetened with agave nectar, which gives it a subtle honey like sweetness and also helps bind this soft and chewy bar together. Packaging is hip and functional, with a cool looking logo that’s tries to make “crunchy” into something that’s fun. Overall, a superbly executed product that delivers great taste and nutrition using only raw ingredients.

Rating: 5 of 5 stars

Jammy Sammy: Strawberry Jam & Peanut Butter

This is the first “sandwich bar” that we’ve ever tried – and Revolution Foods has done a great job with it. It tastes spot on like a peanut butter and jelly sandwich, although in a slightly smooshed form. The “bread” comes in the form of a chewy flour (barley and peanut) based exterior. Plus, this USDA Organic bar has just the right amount of flavor from both the peanut butter and jelly – it will definitely pass with kids (and it has no “crust” either!). Nutritionally, the bar has 110 calories, 3g of fat, 2g of protein, 1g of fiber, vitamin C, and iron. That should certainly satisfy parents. Packaging is bring and colorful, with a full wrap around the bar. Overall, a great product that could be used as a snack or for that moment when you’re in a pinch and need a nutritious lunch item for your kids.

Rating: 4 of 5 stars

Next Page »