Sun Valley Bar: Goji Lemon

Admittedly, our expectations for this bar were somewhat low. Why? Well, aside from the fact that we haven’t had that many goji flavored bars (or other food products) that taste all that good, it’s the combination with lemon that made us have low expectations (lemon + goji??). Fortunately, what’s inside the wrapper is an extremely enjoyable product, with a perfectly balanced mixture of flavors. There’s a soft base of oats, almond butter, seeds, and nuts, which gives way to a touch of goji and a pleasant note of what tastes like lemon zest. It very much has a homemade feeling to it, which is furthered by the product’s minimalist label design. Nutritionally, the bar has 230 calories, 10g of fat, 7g of sugar, vitamin A, vitamin C, and iron. The ingredient list is mainly comprised of items that are recognizable to your average consumer, which is certainly a plus. So, our only concern for this product is its minimalist packaging, which doesn’t allow you to see in and is completely devoid of any personality. That, in our opinion, might make for a tough sell when it’s going up against more flash competitors. Still, a very enjoyable product.

Rating: 4 of 5 stars

Two-Time National League MVP, Albert Pujols, Endorses OhYeah! Protein Shakes & Bars

CHARLOTTE, N.C.–(BUSINESS WIRE)–ISS Research® announces an agreement with two-time National League MVP, Albert Pujols, to endorse its OhYeah!® nutrition bars and shakes. Read more

State of the Functional & Nutritional Bars Market

An interview with DSM, one of the world’s largest suppliers of nutritional ingredients. Read more

Oskri Organics: Coconut Bar with Organic Dark Chocolate

Blurring the lines between what we’d consider a “bar” and a piece of candy, Oskri Organics’ Coconut Bar with Dark Chocolate is extremely enjoyable nonetheless. This vegan, USDA Organic bar will be a hit with anyone who likes coconut, for there’s really nothing else to the inside of this bar. The chocolate coating adds a further touch of indulgence, but it’s might lighter than what you’ll find in a coconut candy bar (e.g. Mounds). Packaging has a pretty simple, but earthy look to it. We’d like to see more emphasis on the “with Organic Dark Chocolate” subtext, which is currently much smaller than the “Coconut Bar” text. That would certainly lure in more consumers – and be a more accurate descriptor of what’s actually inside the wrapper. Overall, we’re big fans of this bar, although it’s certainly a product that we’d only have once in a while as a treat.

Rating: 4 of 5 stars