Bora Bora Organic Snack Bar: Almond Sunflower

The Almond Sunflower variety of the Bora Bora Organic Snack Bar line is an extremely enjoyable bar. It’s made with only a few simple ingredients, including raisins, nuts, seeds, rice, agave syrup, and brown rice syrup and it’s certified organic. From a flavor point of view, the product actually has a lot more peanut flavor than it does almond, but it’s enjoyable nonetheless. That’s followed by a touch of salt, some sweetness from the brown rice and agave sweeteners, and a fair amount of crunch from the nuts and seeds. Wellements’ effort is extremely well executed, with just the right amount of sweet & savory as well as a nice balance of chew & crunch. Nutritionally, the bar has 180 calories,, 2g of fiber, 5g of protein, iron, and calcium. Lastly, there’s the packaging, which is appealing and lets you get a good look at the bar before you open it. Overall, a very palatable and nourishing bar that looks great to boot.

Rating: 4.5 of 5 stars

DDB Worldwide, San Francisco Named Agency of Record for SOYJOY(R)

Global Agency to Launch New Campaign for Whole Soy Product

NORTHRIDGE, Calif., March 27 /PRNewswire/ — Advertising agency DDB Worldwide in San Francisco has been named agency of record for SOYJOY(R), an all-natural, nutrient-rich snack baked with whole soy and real fruit. SOYJOY is owned by Los Angeles-based parent company Pharmavite(R) LLC. DDB will begin immediately creating and executing a multimedia advertising campaign for the product.

“DDB demonstrated great expertise and passion in the food and nutrition arena that came through in their strategy and creative work,” said Gary Kuchta, chief marketing officer for Pharmavite. “We are excited about the partnership and confident it will help us take SOYJOY to the next level.”

“We are thrilled to be selected as SOYJOY’s new agency partner,” said Lisa Bennett, DDB San Francisco Chief Creative Officer. “The team is energized and anxious to begin working on what will be a truly integrated campaign.”

The DDB team consisted of members from DDB, Tribal DDB and PhD all in San Francisco. DDB joins Pharmavite public relations agency of record Porter Novelli on the SOYJOY account. Both agencies are a part of Omnicom Group, Inc.

Pharmavite’s portfolio includes the Nature Made(R) vitamin, mineral, herb, and supplement brand – the number one selling broad-line brand of vitamins in the food, drug, mass, and club channels.

About Pharmavite

For more than 35 years, consumers and retailers have trusted Pharmavite for high-quality, research-based products that contribute to optimal health and overall wellness. As a provider of great-tasting, nutritious products, like SOYJOY, Pharmavite is dedicated to helping people lead healthier lives through nutrition education and awareness (Pharmavite.com).

ABOUT DDB

DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).

SOURCE SOYJOY

Raw Revolution: Cashew & Agave Nectar

If you’re like us and you subscribe to the belief that raw food is better for you than processed food, then this is a bar that’s worth checking out. Made with only a handful of ingredients (cashew, date, agave nectar, almond, sprouted flax seed), this bar delivers “raw” flavor that’s pleasant and satisfying to eat. The flavor starts out with a light (compared to other bars) date flavor that’s followed with notes of almond and cashew. Bear in mind, the taste of raw nuts is different than that of roasted, so this will likely taste somewhat different than you are expecting. The bar is, as the name suggests, sweetened with agave nectar, which gives it a subtle honey like sweetness and also helps bind this soft and chewy bar together. Packaging is hip and functional, with a cool looking logo that’s tries to make “crunchy” into something that’s fun. Overall, a superbly executed product that delivers great taste and nutrition using only raw ingredients.

Rating: 5 of 5 stars

Lifeway Kefir Probiotic Wellness Bar: Chocolate Crisp

Despite the huge chunk of chocolate displayed on the bar’s label, this is not a candy bar. Instead, it’s a well executed bar that’s made with soy and rice crisps, flavored with a decent amount of chocolate, and covered in a coating of kefir (for the uninitiated, that’s a fermented milk product with probiotics). From a taste point of view, this bar is just about perfect, blending crunch and chew with a balanced chocolate flavor. Aside from the probiotics (10 live and active cultures – which require refrigeration while at your local retailer), the bar has 11g of protein and 1g of fiber. Packaging is clean and appealing, although we were definitely lured in by the chocolate cube which isn’t part of the bar. Overall, it’s a very enjoyable bar with great nutritional benefits.

Rating: 4 of 5 stars

Honest Foods: Choco Peanut Butter

Using a base of baked whole oats and peanut butter, this bar has achieved a very desirable chewy consistency.  It’s loaded with flavor, with notes of peanut butter, oats, and chocolate throughout.  However, it’s also a bit on the sweet side, making it eat very much like a dessert product.  That’s fine by us, at least in moderation, especially since the execution of the bar is spot on. From a nutrition point of view, this 230 calorie bar has 10g of fat, 6g of protein, 4g of fiber and calcium and iron. Packaging is simple but attractive, with a wholesome feeling design between the “honest foods” name, the font treatment, and the clear wrapper that allows you to see what you are about to eat.  Definitely worth a try.

Rating: 4.5 of 5