Power Crunch: French Vanilla Creme

Featuring 14g of protein and only 5g of sugar, the French Vanilla Crème bar from Power Crunch is a very enjoyable and nourishing bar. Inside the wrapper, the 1.4 ounce bar is light and crisp, with a wafer bar style bar that has a creamy layers in the middle. There’s also a light vanilla coating around the bar itself, which adds a nice note to the bar’s finish. Functionally, the bar features a proprietary form of dietary protein, Proto Whey, which the manufacturer claims is designed specifically for the human metabolism. Regardless, the bar’s 14g of protein is sure to have appeal to certain consumers. Packaging is clean, but feels slightly devoid of its own identity, with stock imagery and standard type treatment used for all elements of the design. Further highlighting the “Proto Whey” logo might be a good starting point. Otherwise, figuring out some way to make the package memorable or fun would help this bar a lot. Overall, really enjoyable flavor and function, but needs some work on the packaging.

Rating: 3.5 of 5 stars